REVERSE MERMAID PREMIUM RUM
Mermaids have long tempted all who dare enter their waters. Dive into this family of rum’s depths, and you’ll find – as so many sailors have – that what at first seemed strange is strangely irresistible. Whether you prefer your drinks mixed up or straight up, these rums will turn your world upside down.
DESIGN AND ILLUSTRATION
The decorative elements found throughout out the bottle are inspired by sea vegetation, even the bottles seal is a leaf of kelp. I used a stucco style of illustration to nod to old sailor tattoos.
PROCESS
I explored the many ways in which you could visualize reverse mermaid through both type treatments and iconographic styles. Since the Rum originated from the gulf coast I was inspired to base the fish design off of the Red Snapper which inhabits that area. For one execution on the far right, I leaned heavily into the siren lore of sea explorers.